Insights
The Rise Of The Fractional Chief Partnership Officer
In the competitive SaaS landscape, startups seeking growth through partnerships often cannot afford a full-time chief partnership officer, making a fractional CPO an ideal solution. A fractional CPO is a part-time, executive-level expert who provides strategic partnership guidance on a flexible basis, helping startups develop partnership strategies, recruit channel partners, and create joint marketing campaigns to accelerate revenue. This model enables early-stage companies to access high-level expertise without excessive equity dilution or costs, allowing them to scale effectively while maintaining financial control. Fractional CPOs also bring an objective perspective and supplement technical teams with critical business development knowledge, maximizing partnership potential without overwhelming early-stage resources.
My Top 10 Partnership Podcasts for 2023
For those eager to stay abreast of the most intriguing ideas and conversations in our industry, tuning in to quality partnership podcasts is one of the best approaches. I'm excited to share my top 10 favorite partnership podcasts, including my own :-)
Top 117 channel consultants and agencies for technology vendors, distributors, and partners
We’re excited to announce that Partner-Now has been recognized as one of the Top 117 Consultants and Agencies for technology vendors, distributors, and partners by Canalys! This acknowledgment highlights our commitment to driving growth and success through innovative channel strategies. Thank you to our amazing team and partners for making this possible!